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Hey there! I’m Madison, founder, CEO, and head Certified Strength and Conditioning Specialist (CSCS) of PowerLux Fitness, LLC.
From the time I was young, I have always been into 2 things: sports and success. I grew up playing pretty much every sport, whether it was surfing, skiing, soccer, basketball, skateboarding, etc. However, I didn’t just want to play sports, I wanted to be the best at sports. And now, I want to help others be the best at their sport.
I first found my passion for performance training while I was playing Division 1 college soccer at Loyola University Chicago. At this time, I started working out with a purpose: make myself into the best athlete I can possibly be. This goal of mine was driven by my desire for success, so I stopped at nothing to accomplish it. I would spend hours upon hours reading performance articles, watching videos, talking with other fitness enthusiasts… you name it, I did it. I didn’t want to just go to the gym, lift some weights, and then leave. I wanted to understand what I was doing in the gym and WHY it was going to help me in my soccer career.
After the success I had on the soccer field, I knew I wanted to expand my reach and knowledge in this industry. I turned down opportunities to play professional soccer, as I knew it was time to shoot my shot at other goals. At this point, I got an internship at a Sports Performance institute, learning the nuances of Strength and Conditioning from one of the best to do it. I immediately became a Certified Strength and Conditioning Specialist (CSCS) and worked my way to opening my own sports performance facility, PowerLux Fitness.
At PowerLux Fitness, we do it differently. Lots of companies say they’ll take your performance to “the next level”, but why just stop at the next level? We are creating an athlete experience unlike anywhere else, with undeniable results that speak for themselves.